AMI, who recently altered their ‘Want Longer Lasting Sex’ billboards to read ‘Want Longer Lasting Censored’, will now trial a new billboard. It’ll read ‘Bonk Longer’.

Source: LiveNews / Bob Bain for tip off

Source: LiveNews / Bob Bain for tip off

Jack Vaisman from AMI says it is much easier to explain the word ‘bonk’ in different meaning than the word sex. He told ABC News:

“The word sex you cannot avoid to tell exactly ‘What does it mean?’ But with the word ‘bonk’ you can choose something to say a different way.”

The new billboard can be seen in Sydney on Paramatta Road.

Update 17/11/2008: Some video of the new ads thanks to the No Censorship Aus YouTube channel.

Update 17/11/2008 11:29AM: Stop the clock. Complaints are in. According to ABC ‘the Advertising Standards Bureau says it has received numerous complaints about new billboards advertising a medication for sexual dysfunction.’ The board will decide the fate of the new boards within the next two weeks. More here.

See my post What’s Wrong With Being Offended for more on the AMI case and offensive material in general.