AMI has a new billboard. Start countdown to outrage
November 16, 2008 – 10:51 pmAMI, who recently altered their ‘Want Longer Lasting Sex’ billboards to read ‘Want Longer Lasting Censored’, will now trial a new billboard. It’ll read ‘Bonk Longer’.
Source: LiveNews / Bob Bain for tip off
Jack Vaisman from AMI says it is much easier to explain the word ‘bonk’ in different meaning than the word sex. He told ABC News:
“The word sex you cannot avoid to tell exactly ‘What does it mean?’ But with the word ‘bonk’ you can choose something to say a different way.”
The new billboard can be seen in Sydney on Paramatta Road.
Update 17/11/2008: Some video of the new ads thanks to the No Censorship Aus YouTube channel.
Update 17/11/2008 11:29AM: Stop the clock. Complaints are in. According to ABC ‘the Advertising Standards Bureau says it has received numerous complaints about new billboards advertising a medication for sexual dysfunction.’ The board will decide the fate of the new boards within the next two weeks. More here.
See my post What’s Wrong With Being Offended for more on the AMI case and offensive material in general.
7 Responses to “AMI has a new billboard. Start countdown to outrage”
Already happened, apparently: http://www.abc.net.au/news/stories/2008/11/17/2421131.htm
By Prukinski on Nov 17, 2008
@Prukinski: Should have guessed :/
By Mike on Nov 17, 2008
Actually, Nine News ran with this a week ago; http://news.ninemsn.com.au/article.aspx?id=663170
I watched it and wondered how much money it would have been to run a two minute advert during Sydney’s Nine News at 6pm. AMI must be pretty pleased with all that free advertising.
By Matthew on Nov 17, 2008
Gotta hand it to these guys, the won’t let The Man keep them down.
Video of a billboard. Worse use of youtube ever.
By Colin on Nov 17, 2008
“Video of a billboard. Worse use of youtube ever” (sigh)
There are nineteen thousand YouTube videos of billboards. Are you suggesting these are unwanted material ?
YouTube even preclassify them….
billboard top 10
billboard
billboard dad
billboard 2008
billboard dad part 1
billboard top 100
billboard dad movie part 1
billboard top 10 songs
billboard charts
billboard music awards
I suggest..
http://www.youtube.com/watch?v=71fP5GT4p7A
(definitely some contentious content)
YOU HAVE BEEN WARNED !
and then there’s..
http://www.youtube.com/watch?v=i8A5cne7_34
By Bob Bain on Nov 17, 2008
Just for the record (and ignoring the issues regarding the word “sex” or “bonking” being offensive here are two links to the Advanced Medical Institute..
http://www.amiaustralia.com.au/
Premature Ejaculation & Erectile Dysfunction
“Advanced Medical Institute (AMI) has been providing the opportunity for individuals to improve their sexual health for the past 14 years. AMI understands your health needs and makes access to treatment simple and easy.”
without wishing to sound unsympatheic the following link may raise a few questions regarding the effectiveness of such treatment(s)..
http://www.accc.gov.au/content/index.phtml/itemId/413793/fromItemId/622975
“Advanced Medical Institute and managing director admit misleading patients about impotency treatments”
Australian Competiton and Consumer Commission
Release # MR 253/03
Issued: 3rd December 2003
==============
It’s possibly best to check with a medical practitioner before signing up should erectile dysfunction be a problem ….
Watch how it works here..
http://www.amiaustralia.com.au/page/42/How-It-Works
“See how simple and easy the AMI nasal spray is to use. AMI currently treats both premature ejaculation and erectile dysfunction via nasal spray. Viewers must be over 18 years old.”
As I understand it the male of the species uses a nasal spray and it’s ingredients flow through the body and the male of the species get’s a “hard on” and “bonks longer”
Hmmm….
How much does it cost ? That’s an interesting question ! It doesn’t say…
By Bob Bain on Nov 17, 2008
@Bob Bain:
I believe there are other codes that deal with the accuracy of AMI’s billboards. For instance here is a decision on Advanced Medical Institute’s ‘Prostate Elixir’: http://www.tgacrp.com.au/index.cfm?pageID=13&special=complaint_single&complaintID=971
By Mike on Nov 17, 2008