Bob was kind enough to update us on the GetUp/Channel 7 controversy and it looks like they weren’t the only organisation shafted by the TV network during their Olympics coverage. A Wilderness Society ad relating to the Western Australian election wouldn’t be run ‘until network bosses had seen it.’

SMH writes:

“Channel Seven is so sensitive about its Olympic coverage that they’re breaking with standard industry practice to vet advertisements,” said an EMC client manager, Paul Sheridan.


The managing director of the ad agency Maxus, David Gaines, said approval from CAD was “accepted industry-wide”. “I’m not aware of any situation where a network says, ‘We’ll have a look at an approved ad and then decide whether or not to run it.’ “

Seven also decided not to run the GetUp! ad during their broadcast of closing ceremony because ‘only sponsors’ ads would run during the ceremony.’ I wonder if they’ve settled on an excuse yet?

The ad aired on every other channel.