Coca-Cola has voluntarily taken an ad for Coke Zero off the air which features a fantasy relationship breakup (for many no doubt) starring pole dancers and scantily-clad women.

Aussie media blog Mumbrella writes that the Australian Family Association has labeled the ad sexist and that the Advertising Standards Bureau (ASB) has received 45 complaints about it. That’s a pretty high number compared to the usual one or two received by at ASB (A.M.I ads the exception).

The soft drink giant is now awaiting the outcome of the ASB investigation. Watch it here:

Some of my female mates find it offensive, but it seems more boring to me than anything else.