The Classification (Publications, Films and Computer Games) Amendment (Assessments and Advertising) Bill 2008 passed the Senate this week. Here’s a brief look at some of the changes:
- The Bill allows unclassified films and computer games to be advertised before they are classified, providing they meet set conditions and are assessed as part of a new industry self-assessment scheme. A safeguard exists to prevent advertisements being shown in a film/game where the advertised content would likely be classified at a higher level to the film/game it’s being shown.
- The definition of ?advertisement? explicitly includes advertising on the internet.
- ‘Advertisement’ now excludes product merchandising such as toys, drink bottles and lunchboxes.
- The definition of ?decision? has been amended so a Classification Board decision on the likely classification of an unclassified film or computer game can be reviewed by the Classification Review Board.
- Recognition that classifying a Television Series (for say a DVD) is different to classifying a film. This introduces an industry self-assessment scheme where a series has been broadcast in Australia.
- The new advertising scheme does not apply to material that is likely to be classified X 18+ or RC.
These changes will hopefully make it easier for producers to advertise and classify their content. Unfortunately, there doesn’t appear to be any relief for the adult industry.