“…ISPs will be able to charge their customers on a commercial basis for more advanced filtering solutions (that is, solutions beyond blocking of the Australian Communications and Media Authority (ACMA) blacklist). This will provide the opportunity for ISPs to test new filtering business models…”
“ISPs are invited to participate through… Filtering the ACMA blacklist, and also providing additional content filtering e.g. dynamic filtering of other unwanted internet content and non web based applications (such as peer-to-peer networks).”
“Note: Marketing / publicity activities of participants related to the Pilot will need to be approved by the Department prior to being undertaken.”

The second quote is the second in a list of two options. As always, check the document yourself, don’t just take some guy from the Internet’s word for it.